Software-as-a-Service (SaaS) took five years, Product-as-a-Service (PaaS) may be faster—are you ready?


There’s a theme in today’s highly competitive product-centric world: people no longer want to actually buy products. And though that may seem counterintuitive to the business model of making “things” for sale, it’s not the product that’s unwanted, it’s the business model that’s unwanted. We have seen this trend take hold in software with the...

Is your product considered a life-altering experience?


There’s a theme in today’s highly competitive product manufacturing world: the fact that people no longer want to actually buy products. And though that may seem counterintuitive to the business model of actually making “things” for sale, it’s not the product that’s unwanted, it’s the business model that’s unwanted. Now, in our new twenty-first century...